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A Direct Response Minisite Can Be A Sticky Situation!, by Thomas Benton
Direct response minisites are designed to force one of three responses:
1) Buy now, 2) Bookmark now, buy later, or 3) Leave. Adding a little
content can make it search engine friendly and cause visitors to return.
You’ll find some who say that a direct response minisite is the only way
to market on the Internet. Others say that a content rich site is the
better way to go.
Proponents of direct response marketing maintain that a minisite can be
set up in a matter of hours or days whereas a content rich site can
require weeks or even months to build. And a minisite will start
producing an income long before a content rich site can be up and
running.
True.
The negative is that direct response minisites aren’t attractive to
search engines and consequently do not rank well. This makes it
virtually impossible to find in a search.
This means that all traffic must be generated via advertising of some
sort. Nothing wrong with that IF the conversion rate produces profit.
On the other hand, a content rich site can produce free traffic. It
takes time and planning to rank well in the search engines, but when
that is accomplished they will generate free traffic (and sales) for
your site.
Of course, even a content rich site can't depend solely on the search
engines to generate all their traffic. Advertising is an essential part
of producing targeted traffic.
Why not combine the positives of both?
Build your minisite. Get your product offering online now.
Advertise in pay per click search engines and ezines. Set up some joint
venture offerings with websites and ezine editors that cater to your
target audience.
This tactic will produce instant results and sales. Start slow.
Then tweak your sales copy until you get a decent conversion rate and
return on investment.
Then gradually transform your direct response minisite into a theme
site. Add a dozen or so articles that directly relate to your product.
Exchange links with a few other sites that fit your theme. Offering an
affiliate program is a good way to do this.
Now that you've got content and links, your site has suddenly become
attractive to search engines. Tweak your pages, title, description and
keyword meta tags to take full advantage of search engine algorithms.
Then, manually submit your site to the popular search engines.
Add a few more articles or info pages every month and resubmit to the
search engines. It may take a few months, but you will eventually notice
an increase in traffic.
Publish an ezine and give away a freebie to new subscribers.
Advertise your ezine on every page. And/or use an exit popup window to
solicit subscribers.
Plug in one or two related affiliate products to create multiple income
streams from your site.
Then, do it all over again with another new product!
In a few years you will have developed a steady stream of income from
your Internet business.
When a product becomes stale and stops selling, update it or replace it
with another. Stick to your theme if possible. Use the same URL to
take advantage of your existing search engine traffic.
A Word About Web Hosting:
If you're going to have separate domains for each product (you should),
you'll need a web host that allows you to add domains to your package
without paying the full price for each one. You can get a package that
allows 300MB of space and 10 gig monthly traffic for $24.95 per month.
You can add additional domains for $5.00. And, you can sell hosting
as an affiliate. For more info visit
http://www.hosting-connection.com/.
What's the *secret* of creating an Internet income? Get started. Learn
from your mistakes. Apply what you learn. Don't quit. That's all
there is to it! See you on the web!
Thomas Benton's WebDesignWisdom.com is a comprehensive
website design and Internet marketing resource featuring
free articles and tutorials to help beginning netrepreneurs
get it right the first time. Subscribe to his ezine,
Active-eBuilder, at http://www.active-ebuilder.com/ or at
http://www.webdesignwisdom.com/
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